For those organisations interested in the holistic management of their reputation, the identification of their stakeholder groups is the first and most important step.
Our team will help you decode each stakeholder group’s characteristics, the image held of you, the reasons behind the held image as well as the way your image is formed, working –if desirable- on a second stage towards the strengthening or the repositioning of your image if it does not favour your goals and aspirations.
In case of change management initiatives, stakeholder mapping is of equal importance!